Exhibitor Spotlight: Sterling Group

Returning to the UK Concrete Show for a third time is North-Yorkshire-based Sterling Group. 

“There’s no doubt the UK Concrete Show is the most targeted show for the ready-mixed industry”, says sales director Jarl James. “We get the right people on the stand and our presence also helps to build and maintain our reputation throughout the UK concrete sector’s decision-makers. 

Established by managing director Antony James in 1995, the family-run business manufactures beavertail trucks from 14 to 32 tonnes and, since 2020, 8m3 capacity concrete mixers from its 3,550m2 manufacturing base in Stokesley for customers nationally. 

Currently producing up to 250 beavertail plant bodies per year and with a capacity for over 50 concrete mixers, the company has invested heavily in its manufacturing capabilities as it has grown its customer base. 

Typical of those customers is Chesterfield-based Bear Concrete, a rapidly growing ready-mix company delivering across Derbyshire and South Yorkshire. It recently bolstered its fleet with the acquisition of a new Mercedes Arocs 8×4 3240 chassis fitted with a Sterling 8m3 drum mixer. 

The Sterling mixer, which will be on display on the company’s stand, features capped blades, a superior helical coil geometry to ensure thoroughly mixed, premium quality concrete, and a rapid charge and discharge rate for more efficiency on site. Water tanks of between 250 and 600 litres are available to provide adequate water for washing down and controlling the concrete mix where necessary while maintaining a competitive payload. 

Having previously participated in the UK Concrete Show, Sterling Group has leveraged the platform to connect with industry experts, build relationships, and enhance its reputation. "Our presence at the show has proven instrumental in reaching the right audience and maintaining our position as a leading player in the UK concrete sector," notes Jarl. 

Commenting on the current market outlook, Jarl remains optimistic about the future. Despite a slower pace in the last six months, Sterling Group anticipates a rebound in 2024. Jarl confidently asserts, "Truck sales will pick up, we are already seeing more clients making commitments for 2024 and we expect a steady increase in output from spring 2024 onwards." 

Addressing the industry's move towards sustainability, Sterling Group acknowledges the potential for electric trucks and mixers in their portfolio. Jarl states, "We have the capacity and capability to build on electric vehicles, having built the first fully electric 26-tonne plant body in 2021. While cost considerations play a role, the technology is readily available."