Q. What are STREAMS?
STREAMS are a new method of more easily communicating specific show information to those visitors and exhibitors to whom it most directly relates. It’s all designed to allow visitors to maximise their time at the show by preparing before they arrive, but with the minimum of effort and to ensure they don’t miss out on anything.
The show is a highly visual experience, thus upon arrival in the hall, lots of things catch the eye. Research has shown that without a basic plan, visitors can easily be distracted by this visual stimuli with the result that they fail to visit some stands, or attend sessions that they otherwise might have.